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Dad Hat, History Lesson -

If you compare the popularity and fashion of the unstructured hat to a roller coaster over the past 30 years, then you have the right idea. Lets take a look back in history on how it originated and how the iconic Dad Hat is now hooked up and climbing back to the top of the fashion boards.

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Crop Top, Signature -

As the new || Signature Crop Top || is on the press, getting ready for print and release, we start to think where the crop top really came from.... As we all can recall the most memorable era of the crop top is from the 1980’s-2000’s as it went from the most hip fashion for aerobic classes to the iconic top that Brittany spears made famous.

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A year of brand building and endless preparation are just a few of the things that went into the full success of Hangtown MX 2018. Year around we strive to provide the Northern California dirt action sports industry with a brand that they can be loyal to and push a movement that has not been seen in the area.

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Hangtown MX, Preparation -

The drive for us as a company to be prepared as we execute our actions to create the success that is involved in the brand movement. As we have been running day-to-day operations at the shop, creating a rider development program, understanding the concept of branding, preparing for distribution, all while still making sure we are ready for our biggest event of the year at Hangtown MX 2018.

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Brewfest, Elk Grove, Event Recap -

Bobbing your head to the beat, drinking good beer, and wearing StandardCloCo are some of the main ingredients needed to create a successful brewfest. As the night started and the sun began to lower, the crowd attendance grew, the music got louder, and the presence of StandardCloCo began to arise through the crowd. The lifestyle feel was in the air at the Elk Grove Brewfest as us here at StandardCloCo were able to show and express the real meaning behind our brand as we “Set Our Own Standards.”

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